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After a Long Wait, Public Preview Starts for Dynamics 365 Marketing App

A couple of months back, Microsoft announced that Dynamics 365 Marketing app would soon be available for public preview. With so much of anticipation, the app is now open for testing by small and midsized businesses.

In a blog posted by Microsoft Principal Program manager Kishan Chetan,Dynamics 365 for Marketing is designed to be “the front end of the sales cycle to help companies nurture more sales-ready leads, align sales and marketing and make smarter decisions ” He added, Dynamics 365 for Marketing is meant for smaller organizations that are roping in technological advancements to grow their business. On the other hand, for big players, Microsoft recommends Adobe’s Marketing Cloud suite, which is now available to Dynamics users after an agreement signed between Microsoft and Adobe.

The release of this public preview app supports eight languages. As of now, the app is available in eleven countries – Canada, the USA, Denmark, France, Germany, Italy, Netherlands, Spain, UK, Australia and Japan.

The Dynamics 365 Marketing app was first announced in October 2016, publicizing it as the replacement for the existing Dynamics Marketing app. It was scheduled to make available in the spring of 2017, but there was no release. In July, a private preview of the app was announced. In the spring of 2018, Microsoft expects to roll out Dynamics 365 for Marketing app, after lagging behind a full year from its original target release date. After the app rolls out, Microsoft will phase out the current Dynamics Marketing app on May 15, 2018.

In addition to this, Microsoft also projected spring release of a planned revamp of the overall Dynamics 365 model that Microsoft described last September, aimed to create a more streamlined Dynamics 365 offering.

In September, Microsoft made an announcement to state the need of developing and releasing the app. It said – “Instead of offering separate editions (e.g. ‘Business edition’ and ‘Enterprise edition’), we will focus on enabling any organization to choose from different price points for each line of business application, based on the level of capabilities and capacity they need to meet their specific needs.”

(Source: https://rcpmag.com/articles/2018/02/09/dynamics-365-marketing-public-preview.aspx)